This guide will help you develop a strategy for implementing a B2B Marketing campaign through LinkedIn Ads to start generating leads for your business. The best LinkedIn Ad Type for this approach is LinkedIn Lead Gen Forms. Before you go through the following steps, know that the best Ad Campaigns…

You don’t need a degree in data science or a fancy tool to collect data for your business — the reality is that 95% of the data can and should be collected with a manual spreadsheet. If you are serious about growing your business you need to be collecting every…

2020 has been a year. Words like ‘unprecedented’ and ‘pivot’ have been used so much they’re starting to wear out. Sometimes it felt like things were changing too fast for us to keep up and everyone was asking, ‘how are we going to come out of COVID?’ Expectations were challenged…

Sorry, there’s no such thing as an easy win In today’s world of social media, we are frequently targeted by ‘gurus*’ offering us an easy win — a fast-track way to achieve success. Our news feeds are littered with promoted posts or paid advertisements for products or services that will…

When you’re starting a business, or running your own business, one of the most important things you will need to decide is pricing. But how do you figure out how much to charge? How do you know if you are charging enough to grow your business? And does the price…

Walking into the Lim Chhour Food Court for the first time is an experience. It is a vast contrast to the brand-new venues popping up around the viaduct or the likes of Ponsonby Central. It’s one of those places wherein Asia you would find these Intrepid Travellers who are trying…

Recently I was working with a client who owns a café in Auckland, and we were discussing pricing and sales volumes for items on his menu. He mentioned to me that a customer had told him that his scone was overpriced at $6.50. I asked him how many he sold…

Looking back at my career I realised how insular I used to be when it came to other companies’ challenges. Like most people I was too focused on my own challenges rather than anyone else’s which is understandable. However, what I love the most about leaving hospitality and working with…

When I first moved back to New Zealand and wanted to get this company off the ground, I had huge dreams and have plans for growing it into the largest consultancy in the world, taking on the likes of McKinsey & BCG. However, I am in no way trying to…